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We're passionate about empowering your brand.

Based in Melbourne, Australia, Gurl is a small group of female designers, digital strategists, marketers, developers and eCommerce experts combining forces to help trailblazing brands.

We're a Digital & eCommerce agency for ambitious online retailers and brands who are looking for someone who just gets you. We cut the crap and are insanely passionate about helping Australian eCommerce brands flourish.

Meet our Founders


With a rich history in eCommerce, Natalie is a highly regarded eCommerce expert within Australia & the UK. Starting her career at ASOS, Natalie is our lead developer, designer, illustrator, marketer, and strategist. Delivering beautiful, results-focused solutions for clients for over 10 years, Natalie is passionate about pushing boundaries whilst remaining customer-centric.


A former Social Worker with a passion for eCommerce along with first-hand experience within the operations of her own market-leading eCommerce brand, Georgia has a wealth of knowledge within the eCommerce space. Georgia's experience of eCommerce operations from top to bottom makes her the go-to expert for Australian brands.

Work with

We'd love to discuss your project to discover how we can work together. Chat with our friendly in-house Melbourne based experts today.

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