Shopify Design & Development for Golden Breed
Iconic Australian Heritage Surf Brand
About
Established in 1969, Golden Breed is an iconic, heritage Australian Surfwear brand. Gurl worked with Golden Breed to craft an on brand Shopify store to help increase their conversion rates and provide a platform for growth.
The Project
Prior to working with Gurl, Golden Breed was using a Shopify 1.0 theme and their business model centred around their physical stores, located in Flinders, Noosa Heads and Byron Bay.
Our overhaul delivered a Shopify 2.0 theme designed to replicate the in-store experience and Golden Breed's creative direction within their Shopify Store.
We provided a cohesive experience for this heritage Surf Brand which delivered incredible results with their overall growth.
Natalie Higson
Gurl Co-Founder
Gurl Co-Founder
A word from Natalie, our Lead Shopify Developer & Designer...
Working with the Golden Breed team was an incredible experience. It was a real pleasure to take this bricks and mortar focused brand and empower them with a Shopify store that truly represented their brand's creative direction, whilst being finely tuned to provide well-defined UX to suit their consumer which provided a solid foundation empowering Golden Breed to grow rapidly.
